LWL Worldwide, Inc. — an ONLINE research & publishing company — specializes in educational products and services that teach people how to live a more fulfilling, productive, and prosperous life.

We're fast becoming one of the largest communities for spiritual growth experts, personal empowerment mentors, peak-performance coaches, and students online.

To maintain sales growth, manage member interaction, keep projects moving forward, and implement new ideas, we're on the lookout for key talent from time to time.

We currently have the following OPEN positions:

Content Czar / Site-Launch Project Manager

... to harness loads of existing content for maximum effect — for product / site creation as well as email messages, autoresponders, affiliates, search engine optimization & publicity.

 

Content Czar / Site-Launch Project Manager

This will be a "virtual" (home-based) contractor position (1099).

You'll have the chance to work directly with the owners of a young, dynamic, fast moving online marketing company that focuses its product offerings in the personal and business development niche.

We have a ton of content and website product ideas / businesses that are either in-progress or not being used to their fullest potential. It's time to work with the RIGHT action-oriented DOER to put all of it to work.

Essentially, we're looking for a professional octopus that can manage multiple projects simultaneously, provisioning labor, talent, tools and resources to individual tasks so they may be completed in a timely fashion.

Our instructional product line consists of MP3s, CDs, DVDs, PDF reports, books, manuals, etc.

The ideal candidate will be able to execute new digital (and physical) product development and product / website launches, demonstrating skill and ability in:

- lead product development from concept to product launch
- content management
- marketing product through sales copy
- affiliate management
- e-commerce (membership sites, shopping carts and processing)
- creating marketing text and follow-up autoresponder series

Some skills can be outsourced, but the right person will demonstrate the ability to handle some technical tasks, such as: webmastery (Dreamweaver), web page layout, video / audio embedding, etc.

You get the picture. The right person has a great business mind, proven hands-on experience with online marketing applications, and is not afraid to be stretched and challenged to accomplish great things!

Skills:

  • You must have strong copywriting, persuasion and editing abilities
  • Able to turn projects around quickly
  • Project management skills: we don't particularly care how you do this — whether it's you or the team you assemble or whatever. What matters is results and effectiveness.
  • Able to get serious results on a modest budget
  • Must be conversant with online marketing subject material — i.e. "you need to know exactly what we're talking about!"
  • Able to edit audio and video or source and manage low-cost talent to do the same
  • Able to use web technologies like testing / tracking systems, autoresponders, ecommerce platforms, payment processers, Wordpress, video, knowledge of HTML
  • Familiar with traffic generation methods
  • Must be absolutely trustworthy with money, customer and business data
  • Based in the Pacific time zone would be a distinct advantage, but is not a requirement
  • Able to make persuasive connections with people via email
  • Espouses the values, aims and style of our team
  • Studies what others do in other markets and industries and is able to apply them here
  • Some ability to sound, write and rewrite like Barry & Heather

Responsibilities:

  • Create new products from existing materials
  • Work with us and our clients (content owners) to find NEW affiliates to promote the new websites
  • Use customer survey and web traffic data to determine what to develop
  • Generate excerpts from products, coaching calls, videos, newsletters etc. and post / publish them in bite-sized, digestible pieces
  • Give unique content to affiliates
  • Build sales funnels that lead from free content to paid products
  • Repurpose and rebuild existing products
  • Write copy for affiliates and affiliate promotions
  • Support our Affiliate Manager in writing copy
  • Support our Affiliate Manager in developing training materials and promotional strategies for affiliates

Compensation:

  • Performance based
  • To be determined based on mutual agreement and requirements
  • You will be an independent contractor, not an employee (i.e. this is not a "job" and it's not for someone with an employee mentality, it's a position for an entrepreneur)

Advantages:

  • Makes you an instant insider in the online marketing community
  • You will have access to a wealth of information and practical experience that no level of formal education can ever buy you
  • You're welcome to use this knowledge and experience to enhance your own business-building knowledge, as long as there is no double-dipping or conflicts of interest

Hiring process: Convince us that you're the person for this challenge, starting by filling out this form and writing us a letter if you wish (there's a place to upload a Word doc right before the submit button on the form).

Tell us what you can do. You are welcome to use whatever tools or mechanisms you feel would get the point across. Please don't be obnoxious.

We will require multiple solid references and ask you to take a few pre-hiring tests. Expect us to run you through a fun little maze. This will take a few weeks to play out.

You may ask: "It's possible that I could be a desirable, highly qualified candidate and still not be selected, right?"

Sure it is. But that's OK… because we will also make recommendations about the top contenders with other customers and online marketers. Thus if you've got the 'stuff' for a task like this, don't hesitate to put the information together. It's good use of your time. If you're really good, the least you'll get out of this is some great publicity. (If you wish to remain anonymous, that's OK too. We will not share 'private' information about you.)